Burger King has made headlines in the fast food industry by offering free Whoppers in response to Wendy's surge-pricing plans.
This bold move has captured the attention of customers and sparked a heated competition between the two popular chains.
Wendy's recently announced that they will be testing an "Uber-style" surge-pricing model, where the prices of menu items will fluctuate based on demand.
However, Burger King wasted no time in seizing the opportunity to compete with their opponent.
The President of Burger King US, Tom Curtis, stated that they will never support surge pricing or charge people more when they're hungry.
They affirmed providing their customers with the best service and value for their money. Therefore, Burger King offered free Whoppers until Friday, March 1st.
Customers now have the opportunity to receive a complimentary Whopper or vegetarian Impossible Whopper by making a purchase of $3 or more through the "Offers" section on the mobile app or on bk.com.
Burger King also took to Twitter, stating that the only thing surging at their establishment is the quality of their food.
Wendy's plans to introduce a surge-pricing model similar to Uber's, where prices of menu items will fluctuate based on demand, which means Dave’s burger will cost more during the lunch or dinner rush.
This new system will be tested in the coming year, allowing the fast-food chain to increase prices during peak hours.
Wendy's CEO, Kirk Tanner revealed the company's intention to invest $20 million in high-tech menu boards that can update prices in real time.
The dynamic pricing model aims to optimize sales and profit growth while providing customers with an enhanced experience.
However, the exact extent of price fluctuations and their impact on customers remain unclear.
While Wendy's dynamic pricing plans generated backlash, the company quickly walked back their announcement, claiming that surge pricing was not part of their plan.
They stated that they aimed to be competitive and flexible with pricing, providing customers with great value and an enhanced experience.
After announcing dynamic pricing plans, Wendy's faced numerous backlash.
In 2020, Burger King and Wendy's had a playful exchange on Twitter.
Burger King posted a photo of their mascot at a Wendy's drive-thru, and Wendy's responded with their signature sarcasm.
The company quickly walked back its announcement, claiming that surge pricing was not part of its plan.
They stated that their aim was to be competitive and flexible with pricing, providing customers with great value and an enhanced experience.
