Twitter has undergone a significant rebranding, bidding farewell to its iconic bird logo, and Elon Musk has officially rebranded it. The platform's new chief executive, Linda Yaccarino, shared the new logo on Twitter, saying: 'X is here! Let's do this.'
She also called the rebranding an 'exceptionally rare thing' and 'a second chance to make another big impression'.
“Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” she shared in a tweet.
“There is absolutely no limit to this transformation. X will be the platform that can deliver, well… everything.”
Shortly after, the company's downtown San Francisco headquarters proudly displayed the new logo through projection. By Monday morning, Twitter's users could see its new look and name.
Over the weekend, Elon Musk, CEO of Twitter, confirmed the move and urged users to bid farewell to the familiar Twitter brand and 'all the birds.'
Instead, he embraced the letter "X," a significant symbol for the tech billionaire, having used it for Tesla Model X, SpaceX, and even naming one of his children X Æ A-Xii (a name not easily forgotten).
The tech billionaire wrote, “Not sure what subtle clues gave it away, but I like the letter X,”
Elon Musk changed his Twitter bio to 'X.com,' which now redirects to twitter.com
Musk gave a sneak peek of the new logo through a brief three-second video on his account. The video showcased a prominent white X with glitch effects overlaying the previous blue Twitter bird logo.
User @ajtourville designed the new logo, drawing inspiration from the Art Deco movement, following Musk's request for logo design ideas from his followers. In a live stream on the app, Musk apologized for the delay in the Twitter to X rebrand, 'sorry it took so long' and stating that it should have been done earlier.
During Musk's takeover, it was estimated that up to 32 million users might leave the app, with many migrating to Meta's Threads, which has just reached 100 million users.
The CEO has faced criticism for several changes to the social media app, including alterations to the verification system, limitations on the number of tweets users can view per day, and the introduction of a subscription service.
“Frankly, I love the negative feedback on this platform,” Musk posted, “Vastly preferable to some sniffy censorship bureau!”
