McDonald's has made a surprising change by flipping its iconic "M" upside down to become WcDonald's. Inspired by anime movies, the fast-food giant aims to capture the attention of anime fans worldwide.
This temporary rebranding shows McDonald's willingness to adapt and connect with younger customers.
In a surprising event, McDonald's has decided to temporarily change its iconic name to WcDonald's.
This transformation is inspired by anime movies and aims to capture the attention of anime fans worldwide.
The company's famous golden arches logo will be flipped upside down to resemble the letter 'W,' representing the new name.
Anime has gained immense popularity in recent years, with a dedicated fan base that spans across the globe.
The concept of WcDonald's is not entirely new as it originated in the 1980s as a fictional fast-food chain in the anime franchise Cat's Eye.
Since then, it has appeared in various well-known anime films and TV shows, such as Sally the Witch, Cowboy Bebop: The Movie, and InuYasha.
The temporary rebranding will be implemented in over 30 global markets and will last from February 26 to March 18.
Along with the name change, WcDonald's restaurants will feature anime-inspired packaging designed by Acky Bright. Additionally, a special Savory Chili WcDonald's Sauce will be introduced, adding a unique twist to the menu.
To further attract anime enthusiasts, McDonald's has collaborated with animation house Studio Pierrot to produce four official WcDonald's anime shorts.
The first short, titled "The Race to WcDonald's," is already available, while the remaining three will be released on specific dates in March.
These shorts can be accessed through the WcDonalds.com website or by scanning a code on the WcDonald's packaging.
Remarkably, McDonald's will be offering the WcDonald's Immersive Dining Experience in Los Angeles from March 9 to 10.
Guests will be transported into the WcDonald's universe through 360 projection mapping and immersive tabletop projections, accompanied by a set menu featuring WcDonald's items.
Referring to this interesting transformation, Tariq Hassan, Director of Marketing and Customer Experience for McDonald's USA, emphasized the important position of anime in today's culture.
He also said this is the first time WcDonald's has brought into their fast food chain.
