For years, people have been wearing Adidas products, including tracksuits, sneakers, and sportswear emblazoned with the brand's iconic three-stripe logo.
But many likely never stopped considering the deeper meaning behind those three simple lines.
The Adidas logo and three-stripe trademark have a rich history dating back to the company's founding in post-World War I Germany.
Adidas started in Germany after World War I. The founder, Adolf 'Adi' Dassler, began by fixing shoes. He and his brother Rudolf made sports shoes in their mother's laundry room in Herzogenaurach, Germany.
They opened a company called Dassler Brothers Sports Shoe Factory, which did well. By 1928, they were making shoes for athletes worldwide.
During World War II, their factory began making military gear. By 1943, it was producing weapons.
In 1948, Adi and Rudolf fought and split up. Rudolf then started the rival company Puma.
In 1949, the brand's founder, Adolf 'Adi' Dassler, developed the now-famous three-stripe design, which he found stood out most prominently in photographs.
It is an important factor for a new sports brand trying to make a name for itself.
The first logo had a track shoe with three stripes between the tails of the two 'd's in 'Adidas' and the word 'Sportschuhe' (sports shoes in German) below it.
According to branding experts, the stripes are positioned in a triangular shape, meant to symbolize the 'obstacles to overcome' and 'challenges athletes face' in pursuit of their goals.
Like the saying "It's the climb", the three stripes are meant to show the imaginary mountain that athletes must climb to become great in their sport.
The triangle shape represents these challenges and goals.
Over the years, Adidas has experimented with various logo iterations, including a floral-inspired design in 1972 and an 'equipment logo' introduced in 1989.
However, the main three-stripe design has stayed the same over time. This has made it one of the most well-known brand symbols worldwide.
The original Apple logo was inspired by the genius Isaac Newton. It depicted Newton sitting under an apple tree, reading a book, with the words "Apple" and "Computer Co" (the company's original name) written above and below.
However, this design was deemed too complex for small electronic devices.
So Steve Jobs, one of Apple's co-founders, collaborated with designer Rob Janoff to create a more suitable logo.
In 1976, the now-famous bitten Apple logo was born and quickly became ubiquitous across the company's products, marking a major turning point in Apple's identity.
There are several theories about the meaning behind the bitten apple, including references to Alan Turing's death by poisoned apple and the story of Adam and Eve symbolizing knowledge.
Janoff explained that the first version of the logo looked too much like a cherry, so the bite was added for aesthetic purposes to make it clearly identifiable as an apple.
Additionally, Steve Jobs originally chose the name "Apple" after being inspired by an orchard while following a fruitarian diet.
