Hailey Welch, better known as Hawk Tuah Girl, catapulted into the limelight following a candid encounter with YouTubers Tim and Dee TV on the streets of Nashville, Tennessee.
In the footage, Hailey Welch, famously known as the Hawk Tuah Girl, sparked global curiosity with her bold response to a viral video question.
In a video by Tim & Dee TV, the YouTuber asked her: "What’s one move in bed that makes a man go crazy every time?"
Hailey confidently shared her provocative answer to what makes men 'crazy' in bed: "You gotta give ’em that ‘hawk tuah’ and spit on that thing!"
Her response to their provocative question quickly went viral, garnering millions of views and transforming her into an overnight internet sensation.
On person said: Ok leave her alone now. We must protect her at all costs.
A second wrote: Her mom n dad must be so proud.. Then again, maybe they taught her that technique
While a third commented: Oh lighten up people she was messing around in front of her friend and she has know lucked out with offers,you hear worse out on the town .
Someone else said: People take this too seriously, she was joking around.
Another added: This planet needs to be flooded again, humans are a cancer
Capitalizing on her newfound fame, Hailey quickly secured an agent and partnered with Fathead Threads, a local apparel company, to launch a line of merchandise featuring the iconic phrase 'Hawk Tuah ’24'.
The merchandise, including hats priced at $32.78 (£25.89) each, became an instant hit, with over 2,000 units sold, amounting to earnings of approximately $65,000 (£51,329).
This image was shared by Fathead Threads on Facebook, showing Welch's branded "Hawk Tuah '24" hats have been a major hit, with Fathead
The post has the caption: "HAWK TUAH OFFICIAL!!!We are selling authorized merchandise representing the hawk tuah girl so she is getting part of the proceeds.Get all of your apparel here!"
Threads report sales of over 2,000 units. Owner Jason Poteete confirmed the success.
“Our largest orders are usually 100 hats, maybe 150 to 250 shirts. This is way out of the normal for us,” Poteete said. “This is a small, family-owned shop. We’re all-hands-on-deck right now.”
"Despite her rapid success, Hailey faces challenges, including concerns about privacy and rumors about her professional status.
Jason Poteete, owner of Fathead Threads, has expressed surprise at the overwhelming popularity of these products.
'Hawk Tuah Girl' requested that Poteete not divulge any personal information about her or feature her face on the merchandise.
He still respects Hailey's desire to maintain her privacy.