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Twitter's traffic takes a dive after Threads hits 100 million followers

News - Jul 11, 2023
Twitter's traffic takes a dive after Threads hits 100 million followers

Meta's CEO revealed that there is still work to be done as the app is merely the bare bones right now, He expressed that Threads will eventually align with his other social media applications.

Image Credit: ANDREW CABALLERO-REYNOLDS/AFP via Getty Images
Image Credit: ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

With the goal of amassing more than one billion followers from the new app, Mark Zuckerberg emphasized that the company will persist in developing the product and subsequently generate revenue from Threads.

Image redits: Getty Images
Image redits: Getty Images

According to the report, The app Threads has numerous resemblances with Twitter. Threads allowed users to create posts, share content, express likes, and follow other users. The company stated that the app's objective is to build upon 'take what Instagram does best and expand that to text'.

Read more: User suspended on Twitter for Elon Musk jet tracking moves over to Threads 

Adam Mosseri, the head of Instagram, shared that users have the option to delete their Threads account separately without it impacting their Instagram account.

Image Credit: Threads/Meta
Image Credit: Threads/Meta

He said that "Threads is powered by Instagram, so right now it’s just one account, but we’re looking into a way to delete your Threads account separately,”

Accroding to the expert or Threads has already emerged as a significant competitor to Twitter.

Read more: Mark Zuckerberg is down for a cage fight with Elon Musk challenge 

According to data from online tracker SimilarWeb, there was a five percent drop in Twitter's traffic during the initial two days following the launch of Threads, in comparison to the corresponding two days in the preceding week.

Image Credits:  Matthew Prince /Twitter
Image Credits: Matthew Prince /Twitter

Meanwhile, Matthew Prince, CEO of Cloudflare shares a graph illustrating the gradual decline in volume requests for Twitter. He also noted that Twitter traffic 'was tanking.

Elon Musk may be feeling the pressure as Threads surpasses 100 million sign-ups in its first week. Even the CEO of Twitter is surely breaking a sweat as user numbers continue to drop.

Image Credits: Getty Images
Image Credits: Getty Images

According to Quiver Quantitative's Threads Tracker,  the app has experienced a remarkable start, attracting a high number of users.

Recently, many celebrities have also set up accounts on Threads, including the most famous are billionaire Bill Gates (62.9 million), actor Ellen DeGeneres (66 million), singer Shakira (53.8 million), Jennifer Lopez (44.9 million), and rapper Wiz Khalifa (36.3 million)